3D images in motion

The world of technology is constantly changing, always growing, improving, becoming more and more ambitious as one breakthrough leads to the next.  The exciting development of High Definition picture on televisions, computers, Bluray quickly replaced by the next market changing development, Stereoscopic 3D.

The world has become enchanted by 3D in the last year, the added depth, the quality of the image seems to immerse you in whatever you’re watching. Cinema is not the only media to embrace the new technology, it has been used by Sky who broadcasted the Ryder Cup golf event in 3D last year. The release of 3D graphic cards open doors to a 3D internet and any number of possibilities within. The future of gaming is on the verge of change as game developers are now working in 3D.

As the world’s technology speeds on, PinPoint are at the forefront, eager to remain the best at what we do, improving the reality of our visualisations, developing new software, improving our real-time system, updating our hardware, pushing boundaries in every area of our business. So as stereoscopic 3D has become another progressive step for media everywhere, PinPoint is looking for the next.

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Tiger Woods PGA Tour 12: The Masters

For the first time in Augusta National’s 78 year history anyone will be able to tee off the 1st at the home of The Masters. Thanks to EA Sports, the hallowed golf course will be available to play in “Tiger Woods PGA Tour 12: The Masters”, the next edition of the video game series.

The popular video game has been around since 1998, when “Tiger Woods ’99″ first made an appearance on the PC and Playstation. Since then it has gone on to boast 15 different titles on many different platforms. None of these titles however, have ever included Augusta National, one of, if not the most famous golf course in the world. That is until March 1st 2011, when Tiger Woods ’12 arrives.
 
With the announcement of the game, Billy Payne, chairman of Augusta National also announced that all the club’s earnings for the game will be going towards the Masters Foundation. This is a newly formed foundation that will “annually invest in development programs for the game of golf worldwide.”

EA Sports, working at Augusta National used “state-of-the art laser scanning technology to replicate every hole featured in the game”. This technology is very similar to the process used by PinPoint Visualisation to create our Pro Greens Product. The greens are scanned to 2cm accuracy so that they can be represented to pinpoint accuracy. This data is then used to not only visualise the greens in our real-time engine, but also to calculate the Putt line., which takes into account not only the weight of the putt but also the speed of the greens, and if deemed necessary wind and other factors.

So once again, the Tiger Woods PGA Tour series is pushing technology forward to create the most realistic golf course visualisations, and PinPoint is right there with them.

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Report calls for digitisation of European culture

More investment needed to get collections online, says European Commission report

A report written for the European Commission calls for member states to increase their investment in digitisation and put collections held in museums, archives and libraries online by 2016.

The New Renaissance report from the Comité des Sages (the committee of the wise, a high-level European reflection group) on the digitisation of Europe’s cultural heritage estimates this would cost €100bn but recommends it is paid for out of national budgets. Other recommendations include EU-wide rules for digitising orphan works and ensuring that works covered by copyright but no longer distributed commercially are brought online.

It wants to see the online portal Europeana – an EU-funded non-profit online library – become the “central reference point for European cultural heritage”.

The Comité des Sages report says: “Member states must ensure that all material digitised with public funding is available on the site [Europeana], and bring all their public domain masterpieces into Europeana by 2016.”

According to Nick Poole, chief executive of the Collections Trust, the UK is unusual in that it has no digitisation cultural policy or active investment in place. While the European Commission cannot force member states to follow the report’s recommendations, those that do may be more likely to receive funding.

“In the UK, there has not been the funding available for museums that want to go digital, but if we play our cards right, this report could unlock the potential for funding in the future,” said Poole.

The department for culture is now working on a response to the report.

Neelie Kroes, European Commission vice-president for the digital agenda, has welcomed the report. She said: “Bringing our museums’ and libraries’ collections online not only shows Europe’s rich history and culture but can also usher in new benefits for education, for innovation and for generating new economic activities. It will put high-quality content on the net for many generations.”

The Comité des Sages’ report was produced by Maurice Levy, chief executive of French advertising firm Publicis; Elisabeth Niggermann, director general of the German national library; and Jacques De Decker, general secretary of the Royal Academy of French Language and Literature in Belgium. 

Launched in 2008, Europeana contains more than 15m digitised objects, from maps and photographs to film clips and paintings.

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